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About JourneyMaker

Brand people, tired of watching chatbots ruin good hotels.

JourneyMaker was founded by the team behind Nice Wolf, a brand and design studio. We've spent years helping organisations find their voice. Digital Locals exist because we believe technology in hospitality should carry that voice, not flatten it.

The belief

Hospitality is the most personal industry there is, and it was being handed the most impersonal technology: anonymous chat widgets, answers scraped from the open internet, interfaces with all the charm of a parking meter.

We built JourneyMaker on a different premise. Every property has accumulated knowledge: the recommendations, the stories, the answers your best people carry. That knowledge deserves a voice with a name, a personality that belongs to the property, and a guarantee that it never says anything the team didn't approve.

Those are Digital Locals. Guests get a local. Teams get their time back. Properties keep their knowledge forever.

The founders

From Nice Wolf to JourneyMaker.

A brand and design studio, now building the technology they wanted hospitality to have.

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Co-founder
Nice Wolf - JourneyMaker
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Two lines covering the Nice Wolf heritage and the path to JourneyMaker.

See what we've built.

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