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Give every guest a team of local experts.

Digital Locals are AI concierges with actual personality — built around your property, your neighbourhood, your voice. They're awake when your front desk isn't, and they turn “where should we eat tonight?” into a booked table.

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Your local at {{ propertyName }}
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Reserve a table
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01 The front desk today

Your team can't be everywhere. Your guests already are.

Stretched thin

Your best people spend their shift on the same thirty questions — pool hours, WiFi, parking — while the service that actually builds loyalty waits in the queue behind them.

Booked elsewhere

Meanwhile, guests plan the stay on Google, TikTok and TripAdvisor. They book the tours, tables and spa days you never see — guided by information you don't control, spending revenue that should be yours.

Night audit · 11pm–7am
While the desk was closed
Desk offline
11:04
"Anniversary tomorrow — best table with a view?"
No answer → booked a restaurant in town · €180 walked
12:38
"What should we do tomorrow with two kids?"
Planned on TikTok → tour booked with a third party · €240 walked
06:12
"Is a late checkout possible? Flight's at 9pm."
Answered at 8:15am → upsell moment already gone
One night · one property
€420+ walked out
02 The fix

Put a local in every guest's pocket.

Digital Locals, everywhere at once. They answer in seconds, sell what you sell, and hand the moment to your team when it matters. The whole loop, in three stops:

01

A guest asks anything

They scan the QR in their room or tap a link. No app, no account — just a conversation, at any point in the stay.

02

Their Digital Locals answer

Instantly, at 3pm or 3am, in your brand's voice — and only from knowledge your team has approved.

03

The booking comes home

Dinner reserved, spa upsold, frustration flagged to your team — every outcome tracked, every answer under your control.

Trusted by properties that take guest experience seriously
03 What are Digital Locals?

Meet your property's newest local.

An AI concierge built for one property: yours. It greets guests like it's lived in town for years — and it works for you. Four things make it different:

No. 01
Named

A name, a face and a personality your team defines. At Chia Laguna, guests talk to Sofia, Mia and Nonna — part of the brand, not a widget on it.

No. 02
Bounded

It answers only from knowledge your team approves — your hours, your menus, your recommendations. If it doesn't know, it says so and escalates to a human.

No. 03
Branded

Tone, style, do's and don'ts — all set in Brand Studio. It sounds like your property because you decide how it sounds.

No. 04
Intelligent

Every conversation tells you what guests want, what's missing and what's going undersold — a live brief no survey can match.

04 The Digital Local difference

Anyone can answer questions. A local knows the property.

A team of Digital Locals, not a bot.

Named personas with their own personality, tone and specialities — concierge, chef, activities. The right local steps into the conversation based on what the guest asks.

Unlimited personas on every plan
M MiaConcierge — arrivals, rooms, local tips
T TheoChef — menus, dietaries, wine list
A AriActivities — tours, spa, tee times In conversation

Answers from your knowledge, nowhere else

Bounded to your vetted knowledge base — it never scrapes the web or talks out of turn. Questions it couldn't answer are flagged, so your knowledge keeps getting better.

Actions: from conversation to outcome

Calls to action surface bookings at the moment of intent. Handoffs spot a problem — a broken shower, a frustrated guest — and route it to the right team via WhatsApp, Slack, email or Teams, before it becomes a review.

Insight you can't get from surveys

Staff time and money saved, guest sentiment, trending topics, knowledge gaps — and a map of where in the world guests are engaging you.

Yours, in every sense

Full Brand Studio on every plan — your imagery, fonts and tone. Every language spoken, translated back to yours instantly. Live via QR code or link in minutes.

05 How it works

Live in two weeks. Together, every step.

1
Days 1–7

We build the brain together

We work alongside your team to build the knowledge base from your existing content: menus, compendiums, policies, local recommendations. You review, refine and approve every word — a couple of hours of your time, not a project.

2
Days 5–10

You shape the persona

Name, face, tone of voice, conversation style. Brand Studio gives you complete control over how your Digital Locals look, sound and behave.

3
Live
Day 14

Deploy everywhere guests are

Smart QR codes for rooms and reception, a direct link for pre-arrival emails, an embed for your website, and a Social Launchpad for your channels. Guests start conversations in seconds.

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06 Actions

"Where should we eat tonight?" is revenue. Stop letting it walk past.

When a guest asks what to do tomorrow, they're at peak intent. Digital Locals answer the question and surface the booking link in the same breath: spa treatments, dinner reservations, tours, upgrades. Every impression, click and conversion is tracked, so you know exactly what your conversations are earning.

Explore Actions
Guest intent detected
Mirador is a four-minute walk and the snapper tonight is the move. Want me to hold a table?
Mirador
Dinner · Tonight, 7:00pm
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Impressions
Clicks
Conversions
Conversation Intelligence
Last 30 days
Top guest questions
Best dinner nearby
Pool and spa hours
Late checkout
Airport transfer times
Knowledge gap flagged: add airport transfer times.
07 Conversation Intelligence

In 30 days, you'll know your guests better than any survey.

Every conversation surfaces what guests are curious about, confused by, and clicking. Knowledge gaps are flagged with recommendations to close them. Temporal trends show what's asked when. It's a live signal from every guest, every day.

Explore Conversation Intelligence
08 Agentic Actions

Catch the bad review before it's written.

Agentic Actions monitor conversations for the signals you define, including guest frustration, and route them to your team instantly via Slack, WhatsApp or email. A frustrated guest who gets an immediate, helpful response is a fundamentally different guest from one who stewed in silence until checkout.

LIVE
Frustration detected
just now
"I've asked twice about my late checkout and still haven't heard anything."
Routed to your team
Slack WhatsApp Email
09 Who it's for

Built for properties that compete on experience.

Couple relaxing in a clifftop infinity pool overlooking the bay

Boutique & Lifestyle Hotels

Your brand has a personality. Your Digital Locals should too.

Explore
Guest in an infinity pool at sunset beside palms and a beachfront restaurant

Resorts & Destination Properties

Your experiences sell themselves, once guests know they exist.

Explore
Family enjoying the poolside at a large resort property

Hotel Groups & Multi-Property

One decision. Every property. One brand.

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10 In their words

Postcards from the front desk.

Post Card

JourneyMaker has transformed the way we interact with our guests. Our Digital Locals provide instant, accurate information 24/7, significantly reducing the workload on our front desk team.

THE FIND
★ HOTEL ★
2026
Myles Pritchard
The Find Hotel
Post Card

JourneyMaker has been a game-changer for us. Our Digital Locals — Sofia, Mia, and Nonna — provide guests with instant, personalised assistance, significantly reducing repetitive inquiries to our staff.

CHIA LAGUNA
★ SARDINIA ★
2026
Gioele Camarlinghi
Chia Laguna Resort, Sardinia

Meet your Digital Locals.

Thirty minutes, no slides. Meet live Digital Locals built for a property like yours, and leave with a map of what yours would know, say and earn.

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