Property A delivers because the GM is excellent. Property C wobbles because the front office turns over every season. The guest who stays at both is having two different experiences of the same brand, and you know it, but fixing it has always meant more travel, more training, more standards documents that don't enforce themselves.
And when you want to know what guests are asking across the portfolio? Today, that surfaces one way: when something goes wrong.
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Each property's Digital Locals carry that property's specifics, and each GM's team feeds its local knowledge. The group standard is the foundation; property-level character sits on top. Your GMs get a team with more capacity, not less control.