Chatbots have interfaces. Digital Locals have personalities.
Brand Studio is where your Digital Locals become someone. Give them a name and a hero image. Set the tone of voice: Warm, Brisk or Expert. Define the conversation style, how they handle uncertainty, and the do's and don'ts that keep them inside your brand lines.
At Chia Laguna in Sardinia, guests don't talk to a chatbot. They talk to Sofia, Mia and Nonna: three personas, each with their own role and character, each unmistakably part of the resort's brand.
"JourneyMaker has transformed the way we interact with our guests."
It can't hallucinate, because it doesn't guess.
Every answer your Digital Locals give comes from the knowledge base your team builds and approves. Room compendiums, menus, spa treatment lists, transfer schedules, local recommendations, house policies. If it's in the knowledge base, guests get it instantly and accurately. If it isn't, your Digital Locals say so and escalate, rather than inventing an answer.
When your best concierge leaves, their knowledge usually leaves with them. Digital Locals force that knowledge to be written down, structured, and owned by the property permanently.
Your guests know things. Keep the good ones.
Guests and your local community surface tips, corrections and questions you'd never thought to answer. External Knowledge captures it all for review, and the material worth keeping is promoted into the knowledge base with one click. Your Digital Locals compound in value every week they run.
Test everything before a single guest sees it.
The Guest Simulator is a full mobile preview of the guest experience. Test answers, check tone, click through Actions, and show the owner exactly what's launching before it launches.
From approved to everywhere, in an afternoon.
Smart QR codes in print-ready SVG and PNG for rooms, reception and F&B outlets. A direct link for pre-arrival emails and booking confirmations. A Social Launchpad for your channels. Guests scan or tap and they're in the conversation. No downloads, no logins, no friction.
Smart QR
Print-ready SVG and PNG for rooms, reception and F&B outlets.
Direct Link
For pre-arrival emails and booking confirmations.
Social Launchpad
Launch your Digital Locals across your social channels.